Cite
HARVARD Citation
Pyper, K. et al. (2022). Employing brand governance mechanisms with export channel partners: What are the performance consequences and contingent effects?. International business review. 31 (5), p. . [Online].
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Pyper, K. et al. (2022). Employing brand governance mechanisms with export channel partners: What are the performance consequences and contingent effects?. International business review. 31 (5), p. . [Online].