Familial digital mediation as a gendered issue between parents. (November 2022)

• Record Type: Journal Article
• Authors: Balleys, Claire
• Other Names: Steinberg Marc guest-editor.; Mukherjee Rahul guest-editor.; Punathambekar Aswin guest-editor.
• Is Part Of: Media, culture, and society. Volume 44:Number 8(2022)
• Page Start: 1559
• Page End: 1575
• Publication Date: 2022-11
• Subjects: digital family -- screen uses -- parental digital mediation -- gender inequality -- gendered roles -- mom shaming -- family socialization -- parenthood; Mass media and culture -- Periodicals; Mass media -- Social aspects -- Periodicals; Wireless communication systems -- Social aspects -- Periodicals; 302.2305
• DOI: 10.1177/01634437221119020
• Languages: English
• ISSNs: 0163-4437

Abstract

The different strategies explored by parents managing their children's digital practices, the associated challenges, and the conditions for a successful outcome are central in the literature on digital mediation within families. However, few studies consider the family context in its entirety, which is essential if we wish to capture the meanings, perceptions, and negotiations that are played out in the daily family routine. Based on an ethnographic survey on the place of screens in Swiss families' socialization processes, the paper shows, first, how paternal use undermines digital mediation within the family and, second, that this mediation is ultimately a maternal concern and responsibility. By interviewing all family members (including children) on their assessment of screen use by all family members (including parents), our research design provides access to the backstage of parental digital mediation. Our data shows that women confront fears and guilt in the face of social norms that a 'good' mother should regulate screens 'well' within her household. We conclude that parental digital mediation is embedded in a gendered social and relational context, where fathers and mothers do not adopt the same roles, the same duties, nor the same mental burden.