Behavioral data assists decisions: exploring the mental representation of digital-self. Issue 2 (26th July 2021)

• Record Type: Journal Article
• Authors: Zhang, Yixin; Cui, Lizhen; He, Wei; Lu, Xudong; Wang, Shipeng
• Is Part Of: International journal of crowd science. Volume 5:Issue 2(2021)
• Page Start: 185
• Page End: 203
• Publication Date: 2021-07-26
• Subjects: Mental representation -- Crowd behavior analysis -- Behavioral decisions -- CrowdIntell network; Human-computer interaction -- Periodicals; Human computation -- Periodicals; Cooperating objects (Computer systems) -- Periodicals; 621.3984
• DOI: 10.1108/IJCS-03-2021-0011
• Languages: English
• ISSNs: 2398-7294

Abstract

Abstract : Purpose: The behavioral decision-making of digital-self is one of the important research contents of the network of crowd intelligence. The factors and mechanisms that affect decision-making have attracted the attention of many researchers. Among the factors that influence decision-making, the mind of digital-self plays an important role. Exploring the influence mechanism of digital-selfs' mind on decision-making is helpful to understand the behaviors of the crowd intelligence network and improve the transaction efficiency in the network of CrowdIntell. Design/methodology/approach: In this paper, the authors use behavioral pattern perception layer, multi-aspect perception layer and memory network enhancement layer to adaptively explore the mind of a digital-self and generate the mental representation of a digital-self from three aspects including external behavior, multi-aspect factors of the mind and memory units. The authors use the mental representations to assist behavioral decision-making. Findings: The evaluation in real-world open data sets shows that the proposed method can model the mind and verify the influence of the mind on the behavioral decisions, and its performance is better than the universal baseline methods for modeling user interest. Originality/value: In general, the authors use the behaviors of the digital-self to mine and explore its mind, which is used to assist the digital-self to make decisions and promote the transaction in the network of CrowdIntell. This work is one of the early attempts, which uses neural networks to model the mental representation of digital-self.