Gamification in training and development processes: perception on effectiveness and results. Issue 2 (18th May 2021)

• Record Type: Journal Article
• Authors: Santos, Simeia Azevedo; Trevisan, Leonardo Nelmi; Veloso, Elza Fátima Rosa; Treff, Marcelo Antonio
• Is Part Of: Revista de gestão. Volume 28:Issue 2(2021)
• Page Start: 133
• Page End: 146
• Publication Date: 2021-05-18
• Subjects: Gamification -- Training -- Development -- Engagement; Management -- Periodicals; Industrial management -- Periodicals; Business -- Periodicals; 658
• DOI: 10.1108/REGE-12-2019-0132
• Languages: English
• ISSNs: 1809-2276

Abstract

Abstract : Purpose: Gamification is the use of game elements in different contexts. It is also a tool with potential application in several areas, including training and development. From this reference, this study has a main objective to identify a perception of efficiency and the measurable results in the process of gamification in training and development actions. Design/methodology/approach: The quantitative stage of the research sought to investigate the perception of efficiency of professionals who have already undergone gamified training, collected through an online form with responses on a Likert scale and treated with the Minitab Statistical Software. The qualitative stage, on the other hand, identifies the perception of results through classification with professionals who develop gamified training, with the results found in the content analysis techniques. Findings: The compiled results confirmed the presence of engagement and its influence on motivation as one of the advantage points for the application of gamification. It was also possible to find in these results the relevance of design care for the game/training interaction to work effectively. Originality/value: Among the trends of greatest incidence found in the research, are the possibility of associating gamification with virtual reality and augmented reality, as well as with simulators to enhance the experience lived by the player during training.