Cite
HARVARD Citation
Thangavel, P. et al. (2021). Millennials and Generation Z: a generational cohort analysis of Indian consumers. Benchmarking. 28 (7), pp. 2157-2177. [Online].
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Thangavel, P. et al. (2021). Millennials and Generation Z: a generational cohort analysis of Indian consumers. Benchmarking. 28 (7), pp. 2157-2177. [Online].