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HARVARD Citation
Merrilees, B. et al. (2021). Building brands through internal stakeholder engagement and co-creation. Journal of product & brand management. 30 (6), pp. 806-818. [Online].
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Merrilees, B. et al. (2021). Building brands through internal stakeholder engagement and co-creation. Journal of product & brand management. 30 (6), pp. 806-818. [Online].