Understanding the core elements of event portfolio strategy: lessons from Auckland and Dunedin. Issue 7 (17th May 2021)

• Record Type: Journal Article
• Authors: Antchak, Vladimir; Lück, Michael; Pernecky, Tomas
• Is Part Of: International journal of contemporary hospitality management. Volume 33:Issue 7(2021)
• Page Start: 2447
• Page End: 2464
• Publication Date: 2021-05-17
• Subjects: New Zealand -- Major events -- Event portfolio -- Event policy -- Event programming -- Event strategy; Hospitality industry -- Management -- Periodicals; 647.94068
• DOI: 10.1108/IJCHM-09-2020-1022
• Languages: English
• ISSNs: 0959-6119

Abstract

Abstract : Purpose: An event portfolio is a vital part of economic and socio-cultural processes designed around the use of public events in cities and destinations around the world. The purpose of this paper is to suggest a new research framework for comparative studies of diverse event portfolio strategies. Design/methodology/approach: The discussion in this paper is based on a review of the literature and content analysis of event strategies from two New Zealand cities: Auckland and Dunedin. Findings: The paper suggests an empirically tested framework for exploring event portfolios. It entails such dimensions as the event portfolio strategy, event portfolio focus, portfolio objectives and evaluation tools and event portfolio configuration. Originality/value: This exploratory research provides a comparative analysis of diverse portfolio contexts and offers insights on developing sustainable event strategies while considering diverse local contexts. Core conditions and processes shaping event portfolio design and management are evaluated and strategic factors articulated.