The effect of corporate reputation on work engagement: A case study in a public hospital. (15th December 2020)

• Record Type: Journal Article
• Authors: Şantaş, Fatih; Özer, Özlem; Saygili, Meltem; Özkan, Şirin
• Is Part Of: International journal of healthcare management. Volume 13(2020)Supplement 1
• Page Start: 340
• Page End: 346
• Publication Date: 2020-12-15
• Subjects: Work engagement -- corporate reputation -- health sector -- healthcare management -- Turkey; Health services administration -- Periodicals; Medical care -- Marketing -- Periodicals; 362.1068
• DOI: 10.1080/20479700.2018.1548154
• Languages: English
• ISSNs: 2047-9700

Abstract

ABSTRACT: The aim of this study was to examine the effect of healthcare workers' perceptions of corporate reputation on work engagement. This study was carried out with healthcare workers working in a public hospital in the city of Kocaeli, Turkey. Data were collected from 205 participants and then analyzed. The analyses showed that corporate reputation explains 26% of the total variance for physical engagement, 41.2% of the total variance for emotional engagement, 30.2% of the total variance for cognitive engagement, and 37.8% of the total variance for work engagement. Based on the research results, it seems that the improvements to be made in corporate reputation will also contribute to work engagement.