Artificial intelligence based marketing: a bibliometric analysis. (30th September 2022)

• Record Type: Journal Article
• Authors: Aggarwal, Kapil Kumar; Billus, Rashmi
• Is Part Of: International journal of bibliometrics in business and management. Volume 2:Number 2(2022)
• Page Start: 137
• Page End: 147
• Publication Date: 2022-09-30
• Subjects: bibliometric analysis -- artificial intelligence -- marketing; Bibliometrics -- Periodicals; Business intelligence -- Periodicals; 650.0727
• Languages: English
• ISSNs: 2057-0546

Abstract

The growth in the online trend in business has brought a big revolutionary wave of artificial intelligence in the field of marketing to not only gain a competitive advantage, but also to predict and convert the potential consumers into the ultimate consumers. This paper presents a detailed analysis on the publications of the Scopus database on the previous work done in the area of 'artificial intelligence marketing' between the year 2000-2021 (accepted/published till January 2021) and then a bibliometric analysis using Vos Viewer was conducted on 110 papers to review the research trends in artificial intelligence-based marketing with special focus on India. The purpose of this study is to review the research work done on the growth of research conducted on artificial intelligence marketing in India and to analyse the future line of research in this area.