Demand Forecasting in the Fashion Industry: A Review. (13th August 2013)

• Record Type: Journal Article
• Authors: Nenni, Maria Elena; Giustiniano, Luca; Pirolo, Luca
• Is Part Of: International journal of engineering business management. Volume 5(2013)
• Publication Date: 2013-08-13
• Subjects: Demand Forecasting -- Fashion -- Supply; Engineering -- Periodicals; Industrial management -- Periodicals; Engineering; Industrial management; Periodicals; 620.0068
• DOI: 10.5772/56840
• Languages: English
• ISSNs: 1847-9790

Abstract

Forecasting demand is a crucial issue for driving efficient operations management plans. This is especially the case in the fashion industry, where demand uncertainty, lack of historical data and seasonal trends usually coexist. Many approaches to this issue have been proposed in the literature over the past few decades. In this paper, forecasting methods are compared with the aim of linking approaches to the market features.