A new dimension in the value of corporate social responsibility: Demotivating undesirable job habits during crisis. (September 2022)

• Record Type: Journal Article
• Authors: Lam, Cindia Ching Chi; Ma, Erdan; Im, Ut Lon (Billy); Hong, Wilson Cheong Hin; Zhao, Leyi
• Is Part Of: Journal of hospitality and tourism management. Volume 52(2022)
• Page Start: 416
• Page End: 427
• Publication Date: 2022-09
• Subjects: Crisis -- Corporate social responsibility -- Habit change -- Escape habit -- Pandemic; Hospitality industry -- Management -- Periodicals; Tourism -- Management -- Periodicals; Hospitality industry -- Australia -- Management -- Periodicals; Tourism -- Australia -- Management -- Periodicals; Hospitality industry -- Management; Tourism -- Management; Australia; Electronic journals; Periodicals; 338.4791068
• DOI: 10.1016/j.jhtm.2022.07.006
• Languages: English
• ISSNs: 1447-6770

Abstract

Abstract: Recent studies on the pandemic have focused on the DOs and DON'Ts of recovery remedies, but few have investigated the pandemic-spawned fundamental internal problems of the enterprises in order to diminish the impacts of the mega-crisis and relieve the need for recovery efforts. It is incontestable that employees are one of the major victims of the pandemic crisis; their negative emotions caused by the increasing career and financial instability have heightened the challenges of their enterprises that are striking for survival. This research has identified a breakthrough that extends the effect of CSR efforts from the traditional societal focus to internal employees, to whom CSR is found to mediate the undesirable escape habits and anti-crisis behaviours resulted from crises. This strengthens the understanding and value of CSR, while presents management with a novel mixed strategy to stabilize employee emotions and assemble their competence to get through a crisis.