Anthropomorphism in hospitality and tourism: A systematic review and agenda for future research. (September 2022)
- Record Type:
- Journal Article
- Title:
- Anthropomorphism in hospitality and tourism: A systematic review and agenda for future research. (September 2022)
- Main Title:
- Anthropomorphism in hospitality and tourism: A systematic review and agenda for future research
- Authors:
- Ding, Anni
Lee, Rachel Hyunkyung
Legendre, Tiffany S.
Madera, Juan - Abstract:
- Abstract: Anthropomorphism has been identified as an effective marketing and communication tool in the hospitality and tourism industry. However, the application of anthropomorphism is fraught with a variety of definitions, contradictory findings, and different contexts, resulting in a lack of synthesized understanding of anthropomorphism. This study presents a systematic review of the anthropomorphism research in the hospitality and tourism literature from the past two decades to identify trends in the literature and to propose directions for future research on anthropomorphism. Three streams emerged from the literature: (1) Technology anthropomorphism; (2) Brand anthropomorphism; and (3) Product anthropomorphism. The results indicate that brand anthropomorphism and product anthropomorphism are understudied in the hospitality and tourism literature despite their theoretical applicability and potential. By identifying limitations in current literature and comparing it with anthropomorphism studies in other fields, this study further draws meaningful directions for future research.
- Is Part Of:
- Journal of hospitality and tourism management. Volume 52(2022)
- Journal:
- Journal of hospitality and tourism management
- Issue:
- Volume 52(2022)
- Issue Display:
- Volume 52, Issue 2022 (2022)
- Year:
- 2022
- Volume:
- 52
- Issue:
- 2022
- Issue Sort Value:
- 2022-0052-2022-0000
- Page Start:
- 404
- Page End:
- 415
- Publication Date:
- 2022-09
- Subjects:
- Anthropomorphism -- Technology -- Brand -- Product -- Systematic literature review -- Leximancer
Hospitality industry -- Management -- Periodicals
Tourism -- Management -- Periodicals
Hospitality industry -- Australia -- Management -- Periodicals
Tourism -- Australia -- Management -- Periodicals
Hospitality industry -- Management
Tourism -- Management
Australia
Electronic journals
Periodicals
338.4791068 - Journal URLs:
- http://search.ebscohost.com/direct.asp?authtype=cookie, ip, url, athens&db=hjh&jid=%22RKJ%22&scope=site ↗
http://infotrac.galegroup.com/itw/infomark/1/1/1/purl=rc18_ITOF_0__jn+%22Journal+of+Hospitality+and+Tourism+Management%22 ↗
http://www.sciencedirect.com/science/journal/14476770 ↗
http://www.sciencedirect.com/ ↗ - DOI:
- 10.1016/j.jhtm.2022.07.018 ↗
- Languages:
- English
- ISSNs:
- 1447-6770
- Deposit Type:
- Legaldeposit
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