Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases. (5th August 2022)

• Record Type: Journal Article
• Authors: van Deen, Welmoed K.; Simpson, Mike; Dupuy, Taylor P.; Khalil, Carine; Bonthala, Nirupama N.; Spiegel, Brennan M.R.
• Is Part Of: American journal of gastroenterology. Volume 117:Number 8(2022)
• Page Start: 1320
• Page End: 1323
• Publication Date: 2022-08-05
• Subjects: Stomach -- Diseases -- Periodicals; Intestines -- Diseases -- Periodicals; Gastroenterology -- Periodicals; Gastrointestinal Diseases -- Periodicals; Electronic journals; Periodicals; 616.33
• DOI: 10.14309/ajg.0000000000001825
• Languages: English
• ISSNs: 0002-9270

Abstract

Abstract : INTRODUCTION: To broadly disseminate 5 user-centered educational videos for patients with inflammatory bowel disease and their family and friends on social media. METHODS: Relevant social media users were iteratively identified based on their online behavior. For each video, 2 different accompanying texts were tested. RESULTS: We reached 4.2 million social media users of whom 320, 302 watched at least 50% of the video. A short description resulted in higher view rates than posing an open-ended question. DISCUSSION: We showed the feasibility of large-scale dissemination of health-related educational videos through social media. Our findings can inform future online dissemination approaches of educational content.