Hotel resuscitation by reward-based crowdfunding: A critical review and moderated mediation model. (July 2022)

• Record Type: Journal Article
• Authors: Salem, Islam Elbayoumi; Elkhwesky, Zakaria; Baber, Hasnan; Radwan, Maha
• Is Part Of: Tourism management perspectives. Volume 43(2022)
• Publication Date: 2022-07
• Subjects: Reward-based crowdfunding -- Financial contribution intention -- Social consciousness -- Media coverage -- Hotels -- Moderated mediation -- Egypt -- Oman; Tourism -- Periodicals; 338.4791
• DOI: 10.1016/j.tmp.2022.100986
• Languages: English
• ISSNs: 2211-9736

Abstract

Abstract: This study endeavoured to investigate the impacts of motivation on financial contribution intention (FCI) for the hotel customers as well as electronic word-of-mouth ( E -WOM) by the mediating roles of perceived risk and customers' trust, and the moderating effects of social consciousness and media coverage in the Middle East and North Africa (MENA) region. We also used a systematic review to deliver a comprehensive overview of crowdfunding in the tourism and hospitality context. Using a sample from a survey of 405 hotel customers in Egypt and Oman. The measurement invariance and multi-group analysis revealed that there is no variance in the measurement models for the different groups being considered. The results revealed that media coverage moderates the mediation of customers' trust between motivation and FCI. The study adopted an integrative framework drawing on the theory of planned behaviour (TPB), risk theory, and trust theory that will be of interest to both academics and practitioners. Graphical abstract: Unlabelled Image Highlights: This paper investigated the impacts of motivation on financial contribution intention (FCI) by moderated mediated model. A systematic review provides an overview of crowdfunding in tourism and hospitality. Data were collected from a sample of 405 hotel customers in Egypt and Oman. Motivation is negatively influencing the perceived risk. Media coverage moderates the mediation of customers' trust between motivation and FCI.