Cite
HARVARD Citation
Ganesh, R. et al. (2021). Consumer attitude of 'Y' generation towards mobile advertising in Kuala Lumpur, Malaysia. International journal of electronic business. pp. 186-209. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Ganesh, R. et al. (2021). Consumer attitude of 'Y' generation towards mobile advertising in Kuala Lumpur, Malaysia. International journal of electronic business. pp. 186-209. [Online].