Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers. (9th August 2022)
- Record Type:
- Journal Article
- Title:
- Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers. (9th August 2022)
- Main Title:
- Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers
- Authors:
- Bryson, Douglas
Atwal, Glyn
Crespi, Roberta - Abstract:
- Abstract: Luxury firms, including high‐end watch manufacturers, use crowdfunding as an alternative source of entrepreneurial finance. Respondents indicated that intention to crowdfund luxury brand start‐ups have both external and internal antecedents with the slight majority focusing on the extrinsic factors. The "luxury" proposition exhibits integrated motivation, which is conceptualized and personalized to the tastes of each investor.
- Is Part Of:
- Strategic change. Volume 31:Number 5(2022)
- Journal:
- Strategic change
- Issue:
- Volume 31:Number 5(2022)
- Issue Display:
- Volume 31, Issue 5 (2022)
- Year:
- 2022
- Volume:
- 31
- Issue:
- 5
- Issue Sort Value:
- 2022-0031-0005-0000
- Page Start:
- 497
- Page End:
- 503
- Publication Date:
- 2022-08-09
- Subjects:
- Organizational change -- Periodicals
Strategic planning -- Periodicals
658.401205 - Journal URLs:
- http://onlinelibrary.wiley.com/ ↗
- DOI:
- 10.1002/jsc.2520 ↗
- Languages:
- English
- ISSNs:
- 1086-1718
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 8474.031423
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 23257.xml