Amy Schumer and the limits of popular (white) feminist self-branding. Issue 3 (3rd July 2022)

• Record Type: Journal Article
• Authors: Mattis, Ann M.
• Is Part Of: Celebrity studies. Volume 13:Issue 3(2022)
• Page Start: 397
• Page End: 412
• Publication Date: 2022-07-03
• Subjects: White feminism -- parody -- satire branding -- racial myopia; Fame -- Periodicals; Celebrities -- Periodicals; 306.405
• DOI: 10.1080/19392397.2021.1886957
• Languages: English
• ISSNs: 1939-2397

Abstract

ABSTRACT: In this essay, Mattis explores these competing political dimensions of Amy Schumer' comedy. Specifically, she argues that her comedy and persone index a new popular form of resistance that circulates feminist parody and satire in a variety of mainstream media contexts. However, she also argues that Schumer's work is premised on a limited feminist sisterhood as a result of her self-branding practices and performative racial myopia, both which short circuit radical, intersectional critique.