When Extension and Rhetorical Engagement Meet: Framing Public Audiences for Agricultural Science Communication. Issue 4 (2nd October 2022)

• Record Type: Journal Article
• Authors: Pigg, Stacey; Scheper, Lindsey Ray
• Is Part Of: Technical communication quarterly. Volume 31:Issue 4(2022)
• Page Start: 385
• Page End: 400
• Publication Date: 2022-10-02
• Subjects: Collaboration -- design of communication -- rhetoric of science; Technical writing -- Periodicals; Technical writing -- Study and teaching -- Periodicals; 808.0666
• DOI: 10.1080/10572252.2022.2034974
• Languages: English
• ISSNs: 1057-2252

Abstract

ABSTRACT: This article reports from a qualitative case study exploring how a team of agricultural scientists framed their nonscientific audiences for science communication. Our results indicate communication audiences and strategies were shaped by state extension systems. As a result, we argue that technical communicators can contribute to agricultural science communication teams by modeling rhetorically engaged communication and building capacity for audiences overlooked by extension models most focused on economic impact.