"Only YOU Can Prevent This Nightmare, America": Nancy Pelosi As the Monstrous-Feminine in Donald Trump's YouTube Attacks. Issue 3 (3rd July 2022)
- Record Type:
- Journal Article
- Title:
- "Only YOU Can Prevent This Nightmare, America": Nancy Pelosi As the Monstrous-Feminine in Donald Trump's YouTube Attacks. Issue 3 (3rd July 2022)
- Main Title:
- "Only YOU Can Prevent This Nightmare, America": Nancy Pelosi As the Monstrous-Feminine in Donald Trump's YouTube Attacks
- Authors:
- Phipps, E. Brooke
Montgomery, Fielding - Abstract:
- Abstract: The construction of Nancy Pelosi as the monstrous-feminine reveals itself in the highly misogynistic attack advertisements of Donald Trump's 2020 presidential reelection campaign. In our analysis of five YouTube attack ads, we demonstrate how short-form digital advertisements use the conventions of digital platforms to heighten the elements of horror used to construct the monstrous-feminine. Drawing from horror genre logics and editing conventions, the Trump campaign produces a narrative strategy that preys on conservative fears regarding women, race, and breaches in a gendered social contract. Targeting one of the most powerful women in American politics, Trump's digital ads deploy a variety of editing strategies combined with common horror tropes to push audiences toward violent conclusions of how to "defeat" the monstrous-feminine, Pelosi.
- Is Part Of:
- Women's studies in communication. Volume 45:Issue 3(2022)
- Journal:
- Women's studies in communication
- Issue:
- Volume 45:Issue 3(2022)
- Issue Display:
- Volume 45, Issue 3 (2022)
- Year:
- 2022
- Volume:
- 45
- Issue:
- 3
- Issue Sort Value:
- 2022-0045-0003-0000
- Page Start:
- 316
- Page End:
- 337
- Publication Date:
- 2022-07-03
- Subjects:
- Digital -- horror -- monstrous-feminine -- presidential campaigning -- social contract
Communication -- Sex differences -- Periodicals
Women in mass media -- Periodicals
Sex differences in mass media -- Periodicals
302.2082 - Journal URLs:
- http://www.tandfonline.com/loi/uwsc20 ↗
http://www.tandfonline.com/ ↗
http://www.cios.org/www/wommain.htm ↗ - DOI:
- 10.1080/07491409.2022.2097144 ↗
- Languages:
- English
- ISSNs:
- 0749-1409
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 9343.702000
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 23243.xml