Cite
HARVARD Citation
Rößler, J. et al. (2022). Bridging the Gap: A Systematic Benchmarking of Uplift Modeling and Heterogeneous Treatment Effects Methods. Journal of interactive marketing. 57 (4), pp. 629-650. [Online].
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Rößler, J. et al. (2022). Bridging the Gap: A Systematic Benchmarking of Uplift Modeling and Heterogeneous Treatment Effects Methods. Journal of interactive marketing. 57 (4), pp. 629-650. [Online].