Postmaterial values and career aspirations in tourism: Generation‐Y tourism professionals in Hong Kong. (23rd March 2022)

• Record Type: Journal Article
• Authors: Huang, Wei‐Jue
• Is Part Of: International journal of tourism research. Volume 24:Number 5(2022)
• Page Start: 623
• Page End: 638
• Publication Date: 2022-03-23
• Subjects: career aspiration -- Generation Y -- millennials -- Postmaterialism -- slash career -- tourism professionals; Tourism -- Periodicals; 338.4791
• DOI: 10.1002/jtr.2526
• Languages: English
• ISSNs: 1099-2340

Abstract

Abstract: Recent political movements in Hong Kong suggest a postmaterial value shift in the younger generation, from pursuing material affluence to a greater concern for autonomy, self‐expression, and quality of life. This study examined the values and career aspirations of Generation‐Y tourism professionals through postmaterialism and intergenerational value change. In‐depth interviews revealed differences in the views of older and younger Gen‐Y and three types of career aspirations: Corporate job, Entrepreneurship, and "Slash" careers. Findings demonstrated the material/postmaterial shifts from teenage to mid‐adulthood, and how values were shaped by: student versus working life, tourism work experience, social changes, and specific social events.