Multi-platform practices among digital patronage creators. (October 2022)

• Record Type: Journal Article
• Authors: Hair, Lee; Bonifacio, Ross; Wohn, Donghee Yvette
• Is Part Of: Convergence. Volume 28:Number 5(2022)
• Page Start: 1438
• Page End: 1456
• Publication Date: 2022-10
• Subjects: Creative labor -- digital economy -- digital patronage -- Patreon -- qualitative methods; Mass media -- Technological innovations -- Periodicals; Telecommunication -- Periodicals; Mass media and technology -- Periodicals; 621.3897
• DOI: 10.1177/13548565221104990
• Languages: English
• ISSNs: 1354-8565

Abstract

Digital patronage is an emergent revenue model in which fans provide recurring financial support to a content creator, as exemplified through platforms like Twitch and Patreon. Whereas previous research has investigated creator-supporter relationships, the current study investigates creators' multi-platform practices through in-depth interviews. We build on trends in creative labor studies and communication to examine how creators perceive Patreon and integrate it into their existing workflow. This study's findings contribute to a better understanding of the role of digital patronage within the broader ecosystem of creative labor platforms.