NEUROPHYSIOLOGICAL EVIDENCE IN IDEA GENERATION: DIFFERENCES BETWEEN DESIGNERS AND ENGINEERS. (May 2020)

• Record Type: Journal Article
• Authors: Colombo, S.; Mazza, A.; Montagna, F.; Ricci, R.; Dal Monte, O.; Cantamessa, M.
• Is Part Of: Proceedings of the Design Society: DESIGN Conference. Volume 1(2020)
• Page Start: 1415
• Page End: 1424
• Publication Date: 2020-05
• Subjects: idea generation -- electroencephalography -- eye-tracking -- design creativity -- design process; Engineering design -- Congresses; Industrial design -- Congresses; 620.0042
• DOI: 10.1017/dsd.2020.161
• Languages: English
• ISSNs: 2633-7762

Abstract

Abstract: The paper describes the rigorous implementation of a validated methodological experimental protocol to divergent and convergent thinking tasks occurring in Design by neurophysiological means (EEG and eye-tracking). EEG evidence confirms the findings coherently to the literature. Interesting is the confirmation of such results through eye-tracking ones, and further evidence emerged. In particular, neurophysiological results in idea generation differ between designers and engineers. This study was supported by a multidisciplinary team, both for the neuropsychological and data analysis aspects.