The impact of news media portrayals of sharks on public perception of risk and support for shark conservation. (February 2021)

• Record Type: Journal Article
• Authors: Le Busque, Brianna; Dorrian, Jillian; Litchfield, Carla
• Is Part Of: Marine policy. Volume 124(2021)
• Publication Date: 2021-02
• Subjects: Marine resources -- Economic aspects -- Periodicals; Fisheries -- Periodicals; Ressources marines -- Aspect économique -- Périodiques; Pêches -- Périodiques; Fisheries; Marine resources -- Economic aspects; Periodicals; 333.916405
• DOI: 10.1016/j.marpol.2020.104341
• Languages: English
• ISSNs: 0308-597X

Abstract

Abstract: The Australian mass media frequently discusses sharks and shark-human interactions. There is initial evidence to suggest that this coverage could impact people's perceptions of risk of sharks and in-turn people's support for shark conservation initiatives. This current study utilises a mixed-method experimental design to investigate if perception of risk, acceptance of sharks, who/what participant's blamed for shark bites, and support for lethal mitigation policies is impacted by various kinds of media headlines that discuss sharks. Participants (N = 257) were randomly allocated into one of four headline conditions and exposed to headlines that fell into the categories of; non-shark attack, non-intent, statistics, or sensationalism. No differences were found between the conditions on risk perception, acceptance of sharks, blame towards sharks, or mitigation preferences. An unexpected positive correlation between risk perception and acceptance of sharks was found and both these measures increased after exposure to media headlines discussing sharks. A low preference for lethal mitigation techniques was found both pre and post exposure to the media headlines. A more in depth understanding of the relationship between risk perception and shark conservation, particularly in relation to media coverage of sharks is required. Highlights: Sharks are commonly discussed by Australian media outlets. Participants were randomly assigned to view four different categories of media headlines that discuss sharks. Participant's risk perception of sharks and acceptance of sharks increased after exposure to the media headlines. Participant's had very low support for lethal shark mitigation policies.