Loving the enemy app: Resistance versus professionalism in 'post-TikTok' India. Issue 3 (September 2022)

• Record Type: Journal Article
• Authors: Mazumdar, Suruchi
• Other Names: Yu Haiqing guest-editor.; Xu Jian guest-editor.; Sun Ping guest-editor.
• Is Part Of: Global media and China. Volume 7:Issue 3(2022)
• Page Start: 340
• Page End: 356
• Publication Date: 2022-09
• Subjects: Global technology -- TikTok -- Chinese digital media -- creativity -- entrepreneurship -- professionalism -- resistance -- platform economy; Mass media -- China -- Periodicals; Communication, International -- Social aspects -- Periodicals; Mass media and culture -- China -- Periodicals; Globalization -- Periodicals; 302.230951
• DOI: 10.1177/20594364221116018
• Languages: English
• ISSNs: 2059-4364

Abstract

This article addresses how the Chinese short video-sharing platform TikTok, a key actor of global platform economy and its disconnect or subsequent ban influenced and changed ideas of creativity in India. Through qualitative interviews and content analysis of TikTok videos (available on YouTube), YouTube interviews of content creators and newspaper articles of the app ban, this paper suggests that TikTok, as a 'memetic text' and a site of 'vernacular creativity', encourages both 'everyday acts of resistance' and professionalism/entrepreneurial citizenship. While the app ban signposts digital 'imitation' publics' transition from 'low' to 'high' technology environments, the values of professionalism and entrepreneurship remain constant. The paper shows the tension between professionalism/entrepreneurship and the 'everyday acts of resistance' to state-led technocratic vision. It argues against the disconnect between democratisation and 'demoticisation' of technology.