"We Do Everything": The Broad, Evolving, Varied, and Tentative Corporate Communication Field. Issue 3 (September 2022)

• Record Type: Journal Article
• Authors: Fyke, Jeremy P.; Schmisseur, Amy; Webb, Nathan G.; Vaughn, Mary; Davis, Jimmy
• Is Part Of: Business and professional communication quarterly. Volume 85:Issue 3(2022)
• Page Start: 279
• Page End: 297
• Publication Date: 2022-09
• Subjects: corporate communication -- job titles -- public relations -- training & development -- recruiting -- curriculum development; Business education -- United States -- Periodicals; Communication in management -- United States -- Periodicals; English language -- Business English -- Periodicals; 658.450715
• DOI: 10.1177/23294906221109192
• Languages: English
• ISSNs: 2329-4906

Abstract

Through the reflections of professionals occupying a variety of corporate communication roles, our aim was to understand what the corporate communication profession looks like in the current marketplace and the career pathways professionals take. We find that roles and functions are "broad and blurred" and "evolving and escalating, " while pathways and job titles are "varied and vacillating" and "tentative and time bound." Our article offers theoretical and practical implications for industry and academic professionals looking to bridge the gap between the classroom and the marketplace. We end with pedagogical and curricular implications for corporate communication educators.