Cite
HARVARD Citation
Shen, Z. (2021). A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers. Journal of research in interactive marketing. 15 (2), pp. 181-199. [Online].
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Shen, Z. (2021). A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers. Journal of research in interactive marketing. 15 (2), pp. 181-199. [Online].