Analysis of the factors that determine cinema attendance. (3rd August 2022)

• Record Type: Journal Article
• Authors: Batlle-Beltrán, Marta; Mateo, Manuel
• Is Part Of: International journal of entertainment technology and management. Volume 1:Number 3(2022)
• Page Start: 201
• Page End: 221
• Publication Date: 2022-08-03
• Subjects: cinema -- online -- streaming -- viewers -- exhibition -- survey -- preferences -- attendance -- display windows -- structural equations
• Languages: English
• ISSNs: 1475-8954

Abstract

New forms of consumption, including online streaming, have interfered with film exhibition, promoting important changes. These services need to generate significant traffic and a look for a wide range of home subscribers to provide them with an extensive catalogue of movies. The domestic confinement in almost all countries caused by COVID-19 has led the internet to break historical traffic records. Cinemas are no longer the only place where a film can be shown. The novelty of films is the main factor that convinces viewers to pay for a cinema ticket. The exhibitor must pursue excellence and offer a truly superior experience at a reasonable price, because of the limited budget for leisure activities. This research uses structural equation modelling (SEM) to carry out an empirical analysis on the results of a questionnaire with a focus on the factors influencing the preference for watching films at a cinema.