The role of value co-creation service in the user satisfaction of Airbnb in China. (3rd August 2022) - Qu, Yi
Users are the core subjects to participate in the value creation in the shared platform and the key part to determine the development of the platform and the profits of the enterprise. It will be the focus and significance of this paper to study the factors that affect user satisfaction in the value co-creation service of the shared platform in China and put forward corresponding improvement suggestions. Based on the value co-creation theory and user satisfaction theory, this paper is aimed at analysing and evaluating the user satisfaction in value co-creation by taking Airbnb in China as an example. It also creatively combines Kano model and IPA analysis, through the quantitative analysis of the questionnaire survey data, obtained the impact of shared platform value co-creation service on its user satisfaction degree, and analysed the improvement order and strategies. Finally, it provides theoretical support and practical guidance for sharing economy.