Cognitive impact of virtual reality sketching on designers' concept generation. Issue 2 (2nd April 2020)

• Record Type: Journal Article
• Authors: Yang, Eun Kyoung; Lee, Jee Hyun
• Is Part Of: Digital creativity. Volume 31:Issue 2(2020)
• Page Start: 82
• Page End: 97
• Publication Date: 2020-04-02
• Subjects: Concept generation -- design cognitive action -- protocol analysis -- virtual reality sketching; Computer-aided design -- Periodicals; Computer-assisted instruction -- Periodicals; Artificial intelligence -- Periodicals; 620.00420285
• DOI: 10.1080/14626268.2020.1726964
• Languages: English
• ISSNs: 1462-6268

Abstract

ABSTRACT: This study focuses on identifying the cognitive impact of virtual reality (VR) sketching on the concept generation phase of the design process. For an empirical study to analyse the cognitive influence of VR sketching, we conducted a pilot study for empirical research based on the protocol analysis of designers' cognitive activities in VR sketching and compared the results with those of traditional sketching. Spatial inspection was a key behavioural factor of VR sketching when considering its high-frequency repetitive and continuous interactions with a designer's representation activities throughout the concept generation process. The cognitive impact of VR sketching revealed the following decisive features: extension of solution space, enhancement of idea transformation and inducement to a holistic design approach for concept generation. These findings provide insight for understanding the cognitive role of advanced digital design tools for future design research.