Matching Synthetic Populations with Personas: A Test Application for Urban Mobility. (May 2022)

• Record Type: Journal Article
• Authors: Vallet, F.; Hörl, S.; Gall, T.
• Is Part Of: Proceedings of the Design Society. Volume 2(2022)
• Page Start: 1795
• Page End: 1804
• Publication Date: 2022-05
• Subjects: user-centred design -- data-driven design -- inclusive design -- persona -- synthetic population; Industrial design -- Congresses; Engineering design -- Congresses; 620.0042
• DOI: 10.1017/pds.2022.182
• Languages: English
• ISSNs: 2633-7762

Abstract

Abstract: Design is increasingly influenced by digitalisation yet differs largely across domains. We present synergies between the works of UX designers and data scientists. We can utilise personas to represent users and their behaviours, or synthetic populations to represent agent groups. Despite sharing characteristics, their synergies have not been explored so far. We propose a workflow and test it in the urban mobility context to link a synthetic population of Paris with a set of contextual personas. This builds the basis for an integrated approach for designing urban mobility across fields.