An 89% solution adoption rate at a two-year follow-up: evaluating the effectiveness of an animated agricultural video approach. Issue 3 (2nd July 2020)

• Record Type: Journal Article
• Authors: Bello-Bravo, Julia; Abbott, Eric; Mocumbe, Sostino; Maria, Ricardo; Mazur, Robert; Pittendrigh, Barry R.
• Is Part Of: Information technology for development. Volume 26:Issue 3(2020)
• Page Start: 577
• Page End: 590
• Publication Date: 2020-07-02
• Subjects: Adoption and diffusion of IT and rate of uptake -- development issues -- scalable infrastructures for development -- development Issues -- sustainable development in developing and transition economies -- development issues; Information technology -- Developing countries -- Periodicals; Electronic data processing -- Developing countries -- Periodicals; 004
• DOI: 10.1080/02681102.2019.1697632
• Languages: English
• ISSNs: 0268-1102

Abstract

ABSTRACT: Securing the adoption of scalable agro-educational information and communication technology (ICT) solutions by farmers remains one of the international development community's most elusive goals – in part due to two key gaps in the data: (1) limited comparisons of competing knowledge-delivery methods, and (2) few to no follow-ups on long-term knowledge retention and solution adoption. Addressing both of these gaps, this follow-up study measures farmer knowledge retention and solution adoption two years after being trained on an improved postharvest bean storage method in northern Mozambique. The results found animated-video knowledge delivery at least as effective as a traditional extension approach for knowledge retention (97.9%) and solution adoption (89%). As animated video can more cost-effectively reach the widest – even geographically isolated – populations, it readily complements extension services and international development community efforts to secure knowledge transfer and recipient buy-in for innovations. Implications and future research for adult learning are also discussed.