Managing image: The self-praise of celebrities on social media. (December 2020)
- Record Type:
- Journal Article
- Title:
- Managing image: The self-praise of celebrities on social media. (December 2020)
- Main Title:
- Managing image: The self-praise of celebrities on social media
- Authors:
- Guo, Yaping
Ren, Wei - Abstract:
- Highlights: This study investigates the self-praise of Chinese celebrities on microblogs. The results found three main categories of self-praise strategies. The Chinese celebrities tend to praise themselves implicitly or in a modified way. The factors of the celebrities' use of self-praise strategies are explicated. Implications for celebrities' image management and Chinese politeness are discussed. Abstract: Studies on self-praise have focused on ordinary people's self-praise strategies both in oral communication and on social media. However, little research has examined how celebrities perform such speech acts. This study investigates the pragmatic strategies used in the self-praise of Chinese celebrities on social media microblogs. A dataset of 300 microblogs containing self-praise was collected from 10 Chinese celebrities (5 men and 5 women) on the Chinese microblogging site Weibo. This study analyses the types of self-praise strategies and the percentage of each strategy employed by the celebrities on Weibo. The results indicated that three main categories of self-praise strategies were employed, namely, modified explicit self-praise, implicit self-praise and explicit self-praise without modification, in decreasing order of frequency. In addition, the study explicates the factors underlying Chinese celebrities' use of self-praise strategies to maintain a positive image. This study adds to the under-investigated areas of celebrities' self-praise in online contexts andHighlights: This study investigates the self-praise of Chinese celebrities on microblogs. The results found three main categories of self-praise strategies. The Chinese celebrities tend to praise themselves implicitly or in a modified way. The factors of the celebrities' use of self-praise strategies are explicated. Implications for celebrities' image management and Chinese politeness are discussed. Abstract: Studies on self-praise have focused on ordinary people's self-praise strategies both in oral communication and on social media. However, little research has examined how celebrities perform such speech acts. This study investigates the pragmatic strategies used in the self-praise of Chinese celebrities on social media microblogs. A dataset of 300 microblogs containing self-praise was collected from 10 Chinese celebrities (5 men and 5 women) on the Chinese microblogging site Weibo. This study analyses the types of self-praise strategies and the percentage of each strategy employed by the celebrities on Weibo. The results indicated that three main categories of self-praise strategies were employed, namely, modified explicit self-praise, implicit self-praise and explicit self-praise without modification, in decreasing order of frequency. In addition, the study explicates the factors underlying Chinese celebrities' use of self-praise strategies to maintain a positive image. This study adds to the under-investigated areas of celebrities' self-praise in online contexts and celebrities' image management. Implications for politeness research in Chinese are also discussed. … (more)
- Is Part Of:
- Discourse, context & media. Volume 38(2020)
- Journal:
- Discourse, context & media
- Issue:
- Volume 38(2020)
- Issue Display:
- Volume 38, Issue 2020 (2020)
- Year:
- 2020
- Volume:
- 38
- Issue:
- 2020
- Issue Sort Value:
- 2020-0038-2020-0000
- Page Start:
- Page End:
- Publication Date:
- 2020-12
- Subjects:
- Self-praise -- Celebrities -- Chinese -- Social media -- Image management
Discourse analysis -- Periodicals
Digital media -- Periodicals
Mass media and language -- Periodicals
Communication -- Periodicals
Communication
Digital media
Discourse analysis
Mass media and language
Periodicals
401.4105 - Journal URLs:
- http://www.sciencedirect.com/science/journal/22116958 ↗
http://www.sciencedirect.com/ ↗ - DOI:
- 10.1016/j.dcm.2020.100433 ↗
- Languages:
- English
- ISSNs:
- 2211-6958
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 22686.xml