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HARVARD Citation
Mulchandani, K. et al. (2019). An assessment of advertising effectiveness of Indian banks using Koyck model. Journal of advances in management research. 16 (4), pp. 498-512. [Online].
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Mulchandani, K. et al. (2019). An assessment of advertising effectiveness of Indian banks using Koyck model. Journal of advances in management research. 16 (4), pp. 498-512. [Online].