Can culture beat Covid‐19? Evidence that exposure to facemasks with cultural symbols increases solidarity. (25th January 2022)
- Record Type:
- Journal Article
- Title:
- Can culture beat Covid‐19? Evidence that exposure to facemasks with cultural symbols increases solidarity. (25th January 2022)
- Main Title:
- Can culture beat Covid‐19? Evidence that exposure to facemasks with cultural symbols increases solidarity
- Authors:
- Perach, Rotem
Limbu, Maliyana - Abstract:
- Abstract: Facemasks have become integral to everyday life. We propose that exposure to facemasks with a solidarity‐related cultural symbol can activate cultural values such as mutual trust and increase corresponding interpersonal perceptions, thereby enhancing collective resilience in the Covid‐19 pandemic. In three (two of which preregistered) studies, we examined whether exposure to facemasks with a solidarity‐related cultural symbol predicts positive interpersonal perceptions, and whether this depends on death awareness. Across studies, exposure to facemasks with a cultural symbol (either pride flag or National Health Service) increased positive interpersonal perceptions, an index of solidarity, in people for whom this symbol represents a meaningful social identity. This was found whether participants were reminded of death, a neutral experience, or a negative experience. Importantly, in Study 3, exposure to facemasks with a solidarity‐related cultural symbol (vs. surgical) led to greater increases in positive interpersonal perceptions when death awareness was high. Together, our findings suggest that wearing facemasks with a cultural symbol that relates to solidarity can be a vehicle for shaping people's personality impressions of others. Applied directions for the activation of people's social identities via facemask selection to promote collective resilience in the Covid‐19 pandemic are discussed.
- Is Part Of:
- British journal of social psychology. Volume 61:Part 3(2022)
- Journal:
- British journal of social psychology
- Issue:
- Volume 61:Part 3(2022)
- Issue Display:
- Volume 61, Issue 3, Part 3 (2022)
- Year:
- 2022
- Volume:
- 61
- Issue:
- 3
- Part:
- 3
- Issue Sort Value:
- 2022-0061-0003-0003
- Page Start:
- 991
- Page End:
- 1010
- Publication Date:
- 2022-01-25
- Subjects:
- covid‐19 -- facemasks -- social identity -- solidarity -- terror management theory
Social psychology -- Periodicals
302.05 - Journal URLs:
- http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)2044-8309/issues ↗
http://onlinelibrary.wiley.com/ ↗
http://firstsearch.oclc.org ↗
http://www.ingentaconnect.com/content/bpsoc/bjsp ↗ - DOI:
- 10.1111/bjso.12521 ↗
- Languages:
- English
- ISSNs:
- 0144-6665
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 2324.784000
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 22638.xml