Endangered species condoms: a social marketing tool for starting conversations about population. (1st June 2020)

• Record Type: Journal Article
• Authors: Baillie, Sarah; Dennings, Kelley; Feldstein, Stephanie
• Is Part Of: Journal of population and sustainability. Volume 4:Number 2(2020:Jun.)
• Page Start: 31
• Page End: 44
• Publication Date: 2020-06-01
• Subjects: Population -- Environmental aspects -- Periodicals; Sustainability -- Periodicals; 304.2
• DOI: 10.3197/jps.2020.4.2.31
• Languages: English
• ISSNs: 2398-5488

Abstract

Abstract : The Endangered Species Condoms project was launched 10 years ago to bring the discussion of human population growth back into the environmental movement with a focus on human rights and reproductive justice. In that time, more than 1 million condoms have been distributed by thousands of volunteers. The principles of social marketing are used through the Endangered Species Condoms project to create a national discourse around the population issue. They are introduced in both formal teaching settings like high school and university classrooms as well as informal settings like community events and after-hours programing at zoos and museums to reach a broad, diverse audience.