#Mapping a movement: social media, feminist hashtags, and movement building in the digital age. Issue 2 (2nd April 2020)

• Record Type: Journal Article
• Authors: Storer, Heather L.; Rodriguez, Maria
• Is Part Of: Journal of community practice. Volume 28:Issue 2(2020)
• Page Start: 160
• Page End: 176
• Publication Date: 2020-04-02
• Subjects: Feminist hashtags -- social media -- digital organizing -- qualitative analysis -- collective action frames -- gender-based violence; Community organization -- Periodicals; Social work administration -- Periodicals; Community development -- Periodicals; 361.05
• DOI: 10.1080/10705422.2020.1757541
• Languages: English
• ISSNs: 1070-5422

Abstract

ABSTRACT: Online feminist-based hashtag(#) campaigns, such as #WhyIStayed and #MaybeHeDoesntHitYou, have coalesced into the current #MeToo movement: a global movement to end gender-based violence, on and offline. This study examines issue framing domains within the #WhyIStayed campaign, illustrating how social media campaigns serve as a central component in social movement building. Results indicate #WhyIStayed participants contested dominant representations of intimate partner abuse (IPA) in multiple ways, including demonstrating the ubiquity of IPV and challenging victim-blaming. We argue these subversive acts lay the foundation for the contemporary #MeToo movement. Implications for social work and digital social movement scholarship will be discussed.