Impact of discerning reliability preferences of riders on the demand for mobility-on-demand services. Issue 10 (25th November 2020)

• Record Type: Journal Article
• Authors: Bansal, Prateek; Liu, Yang; Daziano, Ricardo; Samaranayake, Samitha
• Is Part Of: Transportation letters. Volume 12:Issue 10(2020)
• Page Start: 677
• Page End: 681
• Publication Date: 2020-11-25
• Subjects: Discrete choice experiment -- reliability -- mobility-on-demand -- optimization; Transportation -- Research -- Periodicals; Transportation -- Periodicals; Urban transportation -- Periodicals; 388.072
• DOI: 10.1080/19427867.2019.1691298
• Languages: English
• ISSNs: 1942-7867

Abstract

ABSTRACT: We formalize one aspect of reliability in the context of Mobility-on-Demand (MoD) systems by acknowledging the uncertainty in the pick-up time of these services. This study answers two key questions: i) how the difference between the stated and actual pick-up times affect the propensity of a passenger to choose an MoD service? ii) how an MoD service provider can leverage this information to increase its ridership? We conduct a discrete choice experiment in New York to answer the former question and adopt a micro-simulation-based optimization method to answer the latter question. In our experiments, the ridership of an MoD service could be increased by up to 10% via displaying the predicted wait time strategically.