"Dirty pictures" – responsible photographic representation of tourism destinations. Issue 6 (23rd July 2020) - Herath, Hanshika
ABSTRACT: This study explores the concept of responsible photographic representation of tourism destinations, using a visual content analysis methodology, of images of Sri Lanka presented by tour operators from both Sri Lanka and the United Kingdom. The findings show that images projected by small-scale tour operators are more responsible than large-scale tour operators are from both of these countries. The results of this study suggest that visually communicating the authenticity of the destination and the unique experience tourists can have paramount in developing a unique destination image.