An examination of experiential quality, nostalgia, place attachment and behavioral intentions of hospitality customers. Issue 7 (2nd October 2020)

• Record Type: Journal Article
• Authors: Tsai, Chen-Tsang; Hsu, Hsuan; Chen, Chia-Chi
• Is Part Of: Journal of hospitality marketing & management. Volume 29:Issue 7(2020)
• Page Start: 869
• Page End: 885
• Publication Date: 2020-10-02
• Subjects: Experience design -- memory -- behavioral intention -- customer stickiness -- hotel industry; Hospitality industry -- Marketing -- Periodicals; Leisure industry -- Marketing -- Periodicals; 338.47910688
• DOI: 10.1080/19368623.2020.1706684
• Languages: English
• ISSNs: 1936-8623

Abstract

ABSTRACT: The pervasiveness of the contemporary experience economy has resulted in numerous studies exploring the influence of post-experience memory on customer behavior. However, related studies have failed to explore the interrelations among experiential quality, nostalgia, place attachment, and behavioral intentions in the hotel industry. Therefore, this study examines the relations among the aforementioned features. Accordingly, individuals with experience in hotel accommodation were included as participants in a questionnaire survey, from which a total of 383 valid questionnaires were recovered. The results indicated that experiential quality significantly positively influenced place attachment and behavioral intention, nostalgia significantly positively influenced place attachment, and both experiential quality and place attachment significantly positively influenced behavioral intention. Finally, further suggestions are proposed for practical and academic reference.