Cite
HARVARD Citation
Rather, R. et al. (2018). Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity. Spanish journal of marketing-ESIC. 22 (3), pp. 319-337. [Online].
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Rather, R. et al. (2018). Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity. Spanish journal of marketing-ESIC. 22 (3), pp. 319-337. [Online].