Best of both worlds or refusal to comply? The rich kids of Tehran on Instagram. Issue 3 (2nd July 2020)

• Record Type: Journal Article
• Authors: Partain, Laura P. B.
• Is Part Of: Journal of international and intercultural communication. Volume 13:Issue 3(2020)
• Page Start: 216
• Page End: 237
• Publication Date: 2020-07-02
• Subjects: Social media -- Iran -- gender -- resistance -- global youth; Communication, International -- Periodicals; Intercultural communication -- Periodicals; 303.48205
• DOI: 10.1080/17513057.2019.1611905
• Languages: English
• ISSNs: 1751-3057

Abstract

ABSTRACT: This article offers a textual analysis and semiotic reading of the Rich Kids of Tehran's (RKOT's) Instagram page. Contributing to scholarship on Iranian youth media practices, this article interrogates how the RKOT navigate urban and rural space to engage in everyday processes of resistance against global and local systemic oppression. Grounding their visual representations on Instagram in historical and cultural context, the author questions how and when quotidian actions are transformed into political transgressions when posted on social media. This article emphasizes the RKOT's agency in shaping their brand by analyzing representations of gender performance, intertextuality, and national identity on Instagram.