Churnalism and Hype in Science Communication: Comparing University Press Releases and Journalistic Articles in South Africa. Issue 2 (2nd April 2020)

• Record Type: Journal Article
• Authors: Heyl, Ansa; Joubert, Marina; Guenther, Lars
• Is Part Of: Communicatio. Volume 46:Issue 2(2020)
• Page Start: 126
• Page End: 145
• Publication Date: 2020-04-02
• Subjects: science journalism -- hype -- churnalism -- science communication -- science PR; Communication -- Periodicals; 302.2
• DOI: 10.1080/02500167.2020.1789184
• Languages: English
• ISSNs: 0250-0167

Abstract

Abstract: Against the background of a fast-changing media environment and increasing competition in the science arena, we explored how media outlets use science- based press releases issued by research-intensive universities in South Africa. We compared 40 science-related media articles to related institutional press releases. We found that most press releases are re-published with minimal journalistic input and no crediting of the original source, with indications of hype present in a third of the media articles. This could be a reason for concern because press releases issued by research institutions are written to serve the interests of the institution and not to reflect on science. When media outlets re- publish these press releases without editorial input, it means that the critical or investigative role of the media is lost. Given concerns about the long-term implications of churnalism and hype in science media coverage, we ask whether PR-driven communication of science, as practiced by university media offices, among others, serves the long-term interests of science and society. We suggest that universities should consider the options and benefits of moving towards a new science communication paradigm focused less on reputation-building and more on constructive public engagement and helpful dialogue with society.