An updated review of tourism-related experimental design articles. Issue 7 (2nd July 2020)

• Record Type: Journal Article
• Authors: Sun, Sunny; Law, Rob; Zhang, Mu
• Is Part Of: Asia Pacific journal of tourism research. Volume 25:Issue 7(2020)
• Page Start: 710
• Page End: 720
• Publication Date: 2020-07-02
• Subjects: Experimental design -- tourism -- updated literature review -- content analysis -- statistical tests; Tourism -- Asia -- Periodicals; Tourism -- Pacific Area -- Periodicals; 338.4791504429
• DOI: 10.1080/10941665.2019.1699128
• Languages: English
• ISSNs: 1094-1665

Abstract

ABSTRACT: Tourism studies cover a wide range of topics, such as the heavily investigated marketing and service quality. Nevertheless, tourism-related experimental articles are lacking to a certain extent. Thus, this study examines 91 tourism-related experimental articles to determine the development trend over the past decade and provide insightful future research directions. Content analysis and a series of statistical tests are adopted to comprehensively understand the topics, methods, and types of experiments applied. Major findings reveal that the number of tourism-related experimental articles peaked in 2015 and has continued its trend until July 2019. Implications are further discussed.