Zika, the Centers for Disease Control and Prevention, and Secrets Resorts: Using a viral outbreak to teach students about crisis communication. Issue 4 (1st October 2020)

• Record Type: Journal Article
• Authors: McMonagle, Susannah K.
• Is Part Of: Communication teacher. Volume 34:Issue 4(2020)
• Page Start: 265
• Page End: 271
• Publication Date: 2020-10-01
• Subjects: Communication -- Periodicals; Oral communication -- Study and teaching -- Periodicals; 302.20711
• DOI: 10.1080/17404622.2020.1735643
• Languages: English
• ISSNs: 1740-4622

Abstract

Abstract : Courses: Public Relations, Organizational/Crisis Communication, Social Media in Organizations. Objective: The goal for this activity is for students to simulate an organizational response to an environmental/health crisis impacting their business operations. By working through various components of a crisis event, students apply theoretical learnings and create messages for both internal and external stakeholders utilizing a variety of communication channels, including social media.