Driverless car rental at tourist destinations: from the tourists' perspective. Issue 11 (1st November 2020) - Tan, Wee-Kheng
ABSTRACT: Driverless cars, often viewed as low-carbon tourism mobility and can contribute to sustainable tourism, have generated much discussion. This study adds to ongoing but uncommon discussion about driverless cars' impact on tourist behaviour. With context of nature- and rural-based tourist destination with widely dispersed attractions, this study uses leisure constraints, experience economy, travel motivations, and technology readiness to appreciate future potential of driverless car in tourism. Partial least square analysis on 198 returns revealed that driverless car rental intention at the destination is influenced positively by aesthetic experience expectation and by technology readiness (innovativeness), but negatively by technology readiness (insecurity).