Cite
HARVARD Citation
Arora, N. et al. (2021). Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands. Journal of consumer marketing. 38 (3), pp. 251-261. [Online].
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Arora, N. et al. (2021). Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands. Journal of consumer marketing. 38 (3), pp. 251-261. [Online].