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HARVARD Citation
Mandal, S. et al. (2021). How implicit self-theories and dual-brand personalities enhance word-of-mouth. European journal of marketing. pp. 1489-1515. [Online].
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Mandal, S. et al. (2021). How implicit self-theories and dual-brand personalities enhance word-of-mouth. European journal of marketing. pp. 1489-1515. [Online].