Cite
HARVARD Citation
Kohli, G. et al. (2021). Film or Film Brand? UK Consumers' Engagement with Films as Brands. British journal of management. pp. 369-398. [Online].
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Kohli, G. et al. (2021). Film or Film Brand? UK Consumers' Engagement with Films as Brands. British journal of management. pp. 369-398. [Online].