Appropriateness of agricultural marketing information service in Punjab, Pakistan. Issue 3 (2nd April 2020)

• Record Type: Journal Article
• Authors: Yaseen, Muhammad; Ahmad, Mokbul Morshed
• Is Part Of: Development in practice. Volume 30:Issue 3(2020)
• Page Start: 308
• Page End: 319
• Publication Date: 2020-04-02
• Subjects: Marketing Information -- Agricultural marketing -- Information Service -- ICT; Technical assistance -- Developing countries -- Periodicals; Economic assistance -- Developing countries -- Periodicals; Developing countries -- Economic conditions -- Periodicals; 338.91091724
• DOI: 10.1080/09614524.2019.1656709
• Languages: English
• ISSNs: 0961-4524

Abstract

ABSTRACT: This article evaluates the appropriateness of the existing agricultural marketing information service (AMIS) in the Punjab province of Pakistan in terms of the accuracy of data collected, quality of the information produced, effective dissemination of information, and sustainability of the service, based on criteria developed on different indicators. Both secondary and primary data were collected through literature review, key informant interviews and focus group discussions. Qualitative analysis technique was used to discuss the appropriateness of the service. The inappropriate and weak dimensions of the service are highlighted to guide the future improvement of AMIS.